In a move that has unleashed excitement in India’s K-pop world, entertainment company HYBE—the company behind international phenomenon BTS—has launched in India with a “Namaste India.” The move is an important landmark for the company as well as for millions of Indian fans, who have long wanted to see increased activity and engagement with their favorite K-pop related artists.
Namaste India: HYBE’s Grand Social Media Debut
On November 3, 2025, HYBE India made its initial appearance on social media, on both Instagram and X (formerly Twitter). The first post was a straightforward “Namaste India,” and an additional statement that said “where Indian voices become global stories.” The message was thoughtful in a way that was respectful to local culture and reflected on the company’s construction of connection through meaning, which resonated with fans immediately.
The appearance of these social media pages quickly attracted thousands of responses from what is referred to as the Desi ARMY—India’s BTS fandom. Essentially all posts from the fans indicated excitement and they speculated that some type of concert, new collaboration, or the chance to see some K-pop stars in India might be coming soon since the page opened with “Namaste India.”
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Mumbai Office: HYBE’s Gateway to India
HYBE’s recent introduction of “Namaste India” on social media follows the company’s announcement that it is “in the final stages” of establishing a new office in India’s entertainment hub, Mumbai. The fact that HYBE would open an office in Mumbai places India among HYBE’s international sites in Japan, the United States, Latin America, and China. The announcement of a Mumbai office confirms HYBE’s serious commitment to the Indian market and the recognition that India is quickly rising in stature in the global entertainment environment.
The Vision Behind “Where Indian Voices Become Global Stories”
HYBE’s objectives in India extend beyond simply growing its market presence. The company has offered a clear vision, stating: “Where voices of India become global stories.” This aspect of hybridity centers around the commitment and intention of HYBE to seek out, develop, and share talented Indian artists with a global audience. This initiative complements the overarching HYBE strategy of “multi-home, multi-genre,” which aims to build businesses that hold significance and reflect the cultures of a region while maintaining a universal appeal.
As a new and strategic hub in India, HYBE will connect the Indian market with the international music and content industry. The company plans to create locally optimized training, and development systems through auditions, offering aspiring Indian artists world-class opportunities. In parallel, HYBE India is focused on supporting regional efforts with activities where HYBE Music Group artists join HYBE artistry and connect with regional Indian audiences! So, it looks like K-pop fans will see more K-pop acts in India IN the future!
Comprehensive Support for Emerging Talent
HYBE’s Indian subsidiary will take advantage of HYBE’s world-class 360-degree capabilities across the full music industry spectrum, including artist discovery and development, production, management, and marketing, to connect the local Indian market to a global stage. The Indian subsidiary will provide young Indian musicians, wishing to be noticed by the global music scene, an opportunity to use resources and training they would have not had access to without the need of going to South Korea.
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What “Namaste India” Means for Desi ARMY
For Indian BTS fans, the corporate greeting from HYBE, titled “Namaste India,” is more than simply an extension of their company—it represents a dream come true. The Desi ARMY has long made their wishes known—they want BTS and other HYBE artists to perform in India. Although HYBE has not indicated they are planning a concert or collaboration, the official candidates and warm greeting indicate that they are aware of their Indian fans and taking the Indian market seriously.
Speculation is high in regard to what this expansion might mean. Will BTS perform in India during their future activities? Will various concerts take place with India’s talented musicians? Will Indian fans have interactions or fan meetings? Though we still can’t be sure of any of these eventualities, the launch of “Namaste India” is exciting!
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HYBE’s Star-Studded Global Roster
In addition to BTS, HYBE oversees an extensive range of K-pop artists and entertainment acts. This roster consists of TOMORROW X TOGETHER, ENHYPEN, ILLIT, LE SSERAFIM, NewJeans, SEVENTEEN, ZICO, BOYNEXTDOOR, KATSEYE, &TEAM, among others. This means the improvements from taking HYBE to India could develop across different genres and fan bases, potentially attracting many different K-pop groups to stages in India along with opportunities for cross-cultural collaboration.
A New Chapter for K-Pop in India
HYBE’s initiatives to engage with the Indian market began with the “Namaste India” moment, an important moment in K-pop’s expansion within South Asia. India, with its youth population interested in music and growing online connectivity, is regarded as one of the most exciting markets for Korean entertainment. By committing resources to create a specific presence in India, HYBE is signifying that Indian audiences and talent are now a permanent part of the global entertainment market.
The sweet memento of “Namaste India” is more than just a marketing gimmick; this is a pledge of cultural exchange, mutual respect, and the promise of future collaboration. With HYBE India taking shape, both up-and-coming Indian artists and current K-pop fans should rejoice at this newest paint on India’s entertainment canvas.